Jun 17, 2024  
2023-2024 Southern Academic Catalog 
    
2023-2024 Southern Academic Catalog
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MK 272 - Retailing

3 Credit Hours
This course analyzes the principles of retailing from the marketing perspective. The topics discussed will include the different types of retail businesses (including the internet), decision making (including store planning and location), personnel management, purchasing, merchandising, promotion, customer service, and more.
Offered As Scheduled



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